In 2012, Jamie Griffiths and his wife Clara (with son Reid, and daughter Ally) introduced The Pristine Olive to the Forest City, and for the past six years, fresh extra virgin olive oil has been the essence of their family business and the cornerstone of success. After five years in their original location, they moved on June 1, 2017 to their new, “forever” location on Adelaide Street North.
The Pristine Olive
The Pristine Olive’s top priorities today remain the same as the day they swung open the doors; to bring Londoners the freshest and highest quality extra virgin olive oils and balsamic vinegars available, and educate consumers on what makes the difference when it comes to true taste and health benefits.
Why Does “Fresh” Matter?
The health benefits of an extra virgin olive oil are unmatched, with research revealing more benefits almost daily. However, not all olive oils are created equal. “Think of your olive oil as a freshly squeezed fruit juice,” explains Jamie. “A fresh juice contains the most flavour, nutrients and health benefits. And just as you wouldn’t want your freshly squeezed orange juice sitting around for years, an old, poorly made, improperly stored or fraudulent olive oil yields fewer, if any, health benefits and has undesirable flavour.”
The Pristine Olive’s standards for extra virgin olive oil were developed to define and distinguish the freshest, highest quality olive oils in the world. “The Pristine Olive is the only place in London to offer these high standards,” says Jamie, “The ultimate in flavour, authenticity, tree-to-bottle transparency and third-party sensory and chemistry lab testing.” This focus on freshness is guaranteed through the rotation of all their olive oil with every harvest. For half the year, The Pristine Olive only carries oils produced in the Northern Hemisphere, and the other half of the year, only oils produced from the Southern Hemisphere. “We never have oils available past the 12-month mark following their harvest date,” says Jamie.
Over 60 All-Natural Olive Oils & Balsamic Vinegars
Including a minimum of 12 single cultivar extra virgin oils — all available to try before you buy — there is a myriad of choices to ignite your taste buds. And the value placed on purity certainly doesn’t end with olive oil. As one of the few companies in the world to offer a truly colour-free product, all of the aged dark balsamic vinegars available at The Pristine Olive are caramel-colour free, with no added thickeners or sweeteners.
The store also carries many complementary items: cookbooks, natural olive oil soap, pasta, tapenades, sea salts, and spreads, all made with the finest ingredients. Watch their website, Facebook and Instagram pages for exciting updates in 2019, as there are many new ideas and projects on the go. #wherefreshmatters
Olive Oil & Balsamic Vinegar Tasting Bar
884 Adelaide St. North (at Grosvenor)
MON–FRI: 10 am–5:30 pm
SATURDAY: 10 am–5 pm
Extra virgin olive oils and balsamic vinegars: $13.95–$34.95
Gourmet oils: $11.95–$97.95
Fused (Agrumato) & Infused Olive Oils
Traditional-style Balsamic Vinegar Condimento
Natural-Flavoured, Whole Fruit, and Whole Ingredient White and Dark Balsamic Vinegars
After Hours, Private Tastings Available
Ample Free Parking